Pankaj Monga

Partner and Practice Head - Brand Protection, Litigation, Investigations and Enforcement, Brand Risk Management and Strategy

Pankaj is a results-focussed, solution-oriented and highly competent legal executive with broad and extensive experience providing executive leadership to the definition, formulation, and execution of strategic brand protection plans for high-growth multinational organizations with repeated success driving decision-making activities using data and analytics. Pankaj is poised to lead the implementation of initiatives that enhance operational efficiency and contribute to the astute management of cross-functional projects.

Pankaj has extensive (~22yrs) international experience in legal, brand protection, security, and risk mitigation. His legal acumen combined with his strong business, marketing and supply chain expertise enables him to provide his clients with innovative and practical legal and business solutions for an array of goods and services in several distinct industry segments such as pharmaceuticals, medical devices, vaccines, fast-moving consumer goods (FMCG), financial institutions, apparel, shoes, electrical home appliances, electronics, fashion, spirits and films, guaranteeing enhanced patient/ consumer safety, trust, business value and return on investment. 

Pankaj was most recently with GlaxoSmithKline leading its Legal Brand Protection and Anti-Counterfeiting organization in the Asia Pacific (3yrs 7mnths) and prior with Johnson & Johnson as its Regional Director Brand Protection Asia Pacific (10yrs 1mnth), both worlds' leading healthcare companies, where he established a successful legal, IP, brand protection and risk mitigation programs and earned the respect of his clients, colleagues and peers in the industry. He was part of IP boutique law firm Lall & Sethi, managing MPA's Anti-Piracy program in South Asia.

Pankaj is frequently called upon by colleagues to troubleshoot problems and provide trusted advice proactively. He is also a regular keynote speaker at a wide range of events in the Asia Pacific.

Qualifications Summary & Skillset

  • LLB degree (Juris Doctor equivalent) from Campus Law Centre, University of Delhi, India, with proven expertise in applied research, client management, supply chain integrity, and trademark portfolios.
  • Reputation for delivering quality legal and business solutions that meet client standards, business needs, and overarching goals, priorities, and objectives. 
  • Interpersonal skills necessary for building rapport and trust with internal and external stakeholders to ensure attainment of project requirements in a fast-paced, deadline-driven environment.

Representative work – Credentials

Brand Protection Program: Reduced counterfeiting and diversion risk to brands by up to 100 percentage points by implementing holistic brand protection and risk mitigation programs (legal and business solutions), leading to ensuring patient/consumer safety, recovering lost revenue and enhancing the trust and reputation of the clients

  • Illicit trade root cause analysis (RCA) and developing multi-year tactics to mitigate brand protection risk – Developed Best practices and deployment plans.
  • Investigations and Enforcement Strategy (O2O) 
  • Market monitoring (online and offline) - – Using Authentication Features, where applicable
  • Commercial insights - intelligence gathering - data and analytics
  • Customs Program – recordation of IPR, developing intelligence picture and container movement and enforcement
  • Regulatory and LEA engagement
    • Collaboration with customs, law enforcement, government agencies and regulatory authorities
      • Trainings, webinars, seminars etc.,
  • E2E SC risk assessment and risk mitigation plans
  • Online brand protection programs
  • Packaging assessment and recommendation of a product and packaging security/authentication feature/(s) (e.g., digital, authentication, apps, platforms and dashboards) and build a corresponding market monitoring plan.

Program design, management and governance: Managed multi-stakeholder, regional and global, complex projects and developed

  • Central management with global oversight
  • Developed KPI's
  • Designed to deliver - created solution in a box

Revenue Recovery: recovered lost revenues worth over USD 30 MN year-on-year, consistently, for over three years (hard and soft dollars)

  • Conducted pre-mid-post measurement and ROI calculation
  • Tool to calculate ROI

Investigations & Enforcement Actions: Managed over 1000 incidents of counterfeiting, product diversion, supply chain integrity, sensitive investigations, fraud, theft investigations, anti-corruption/ FCPA/ ABAC violations, security-related investigations and audits and organized over 2500 product security investigations and legal/enforcement actions (civil, criminal and administrative) across the Asia Pacific.

Influencing Public Policy & Government Engagements

  • Represented the clients' interests related to IP and anti-counterfeiting/ brand protection activities in relevant national and regional industry associations
  • Liaised with the industry bodies, led projects and made representation to respective governments to shape the public policy and stakeholder communication (internal and external)
  • Developed an interface with government agencies in the AP region to understand anti-counterfeiting laws and regulations and to support their efforts to prevent or intercept illicit trade.
  • Active with industry bodies and associations like INTA, PSI, USABC, OPPI, CII etc.,

Training, Communication, education and awareness program (internal and external stakeholders): Developed Communication strategy and rolled the execution program, training over 30000 employees, 5000 3PL, suppliers and trade partners on brand protection best practices

  • Developed and delivered training programs to external national and regional law enforcement officers and customs authorities and awareness training for internal stakeholders.
  • Developed and deliver training to third-party vendors and suppliers to ensure legal compliance with relevant internal policies/protocols and with local legal requirements
  • Designed and executed large scale communication campaign for both internal and external stakeholders (Employees, Contract Employees (temps), Business partners, HCP's and regulatory authorities, law enforcement authorities, and customers)

Tools, Toolkit, Templates and other initiatives: supply chain risk assessment, brand protection risk assessment, brand protection toolkit, external manufacturer risk assessment, new business readiness risk assessment, supplier risk assessment, product and packaging risk assessment, technology selection tool, legal expense optimization tool, legal procurement tool, market monitoring activity tool, customs awareness and enforcement tool, root cause analysis, analytical engine, ROI calculation algorithm, communications (internal and external stakeholders) templates, RACI tool, external manufacturing / CMO risk assessment tool etc.,

Executive Reporting and Developing Business Cases

  • Responsible for regular reporting, advising, and leading communications internally to senior leaders and other stakeholders across the business and externally. Developed business cases based on actionable, fact-based insights for rolling out projects and serve as a hub to coordinate and execute multiple complex projects across various global functional areas

Our Achievements

Managing IP: Tier 1 – Trade Mark Contentious – India | Chambers & Partners: Band 2 – Intellectual Property – India | IAMPATENT: Recommended Law firm – Litigation & Transactions – India, Recommended firm – Patent Prosecution – India | Asia Law: Highly Recommended Law firm – Intellectual Property – India | Acquisition International: Best IP Law Firm of the Year 2019 – South Asia | Benchmark Litigation Asia Pacific: Tier 1– Intellectual Property – India | Corporate Intl: Trademark Prosecution Lawyer of the Year India – Raghav Malik | Global Law Experts 2019: IP Law Firm of The Year India, Advertising Law Firm of the Year in India | Global Business Insights Awards 2019: Most Outstanding Trademarks Law Firm - India